๐ Content Analysis
Content quality scoring and competitive analysis
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๐ Executive Summary
Monthly performance overview with country breakdowns
โณ
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๐ฐ Sales Performance
Revenue, units, conversion, and marketplace performance
๐ Monthly Revenue & YoY Growth
Current year vs previous year with growth percentage
๐ฐ Revenue & Profit Trend
Daily revenue and profit
๐ Average Selling Price & Units
ASP (line) vs Units Sold (line)
Top Products by Revenue
Revenue by Marketplace
Product Performance Details
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| ASIN | Title | COGS | COGS MoM | COGS YoY | Units | Units MoM | Units YoY | Revenue (GV) | Orders/Units | Traffic | ASP | CVR | Inventory | Inv MoM | WOC | AMS Spend | AMS MoM |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
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COGS vs Goal (MTD)
Top 20 by COGS
Top 20 Loss by COGS
| ASIN | EAN | Description | COGS | MoM | YoY | Units | Units MoM | Units YoY |
|---|
Net Receipts vs. Goal
Top 20 by Net Receipts
Biggest YoY Loss ASINs (Net Receipts)
| ASIN | EAN | Product Description | Net Receipts | Net Receipts MoM | Net Receipts YoY | Units | Units MoM | Units YoY |
|---|
Inventory Status
๐ข AMS Advertising
Campaign performance, spend efficiency, and optimization insights
๐ Spend, Sales & ACoS
Daily ad spend (bars), attributed sales (bars), and ACoS trend (line)
๐ Spend & ROAS
Ad spend (bars) vs Return on Ad Spend (line)
๐๏ธ Impressions & CTR
Impressions (bars) vs Click-Through Rate (line)
Campaign Performance Quadrant
Spend by Marketplace
๐ Campaign Operations
| Campaign | Type | Spend | Sales | ACOS | ROAS | Impressions | Clicks | CTR | Recommended Action |
|---|---|---|---|---|---|---|---|---|---|
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๐ Keyword Optimization
| Keyword | Match Type | Spend | Sales | ACOS | Suggested Bid | Action |
|---|---|---|---|---|---|---|
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๐ TACOS vs Organic Sales
Total Advertising Cost of Sales vs organic contribution
โฑ๏ธ Budget Pacing
๐๏ธ Waste Analysis
๐ฐ Spend vs Profit
๐ Ads Dependency
๐ท๏ธ Spend by Brand
๐ Keyword Type Split
Branded vs Non-Branded search terms
๐ Campaign Type - Brand
Budget allocation: Branded vs Non-Branded campaigns
๐ Campaign Type - Type
SB = Sponsored Brands | SD = Sponsored Display | SP = Sponsored Products | SV = Sponsored Video
๐ Full Campaign Performance
All campaigns with MoM changes and efficiency metrics
๐ Search:
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| Campaign | Type | Spend | Spend MoM | % of Total | Sales | Sales MoM | ACOS | ACOS MoM | CPC | CPC MoM | CTR |
|---|---|---|---|---|---|---|---|---|---|---|---|
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Buy Box Ownership Over Time
Competitor Aggressiveness Ranking
Lost Buy Box Reasons
ASIN-Level Buy Box Performance
Buy Box Heatmap (Last 30 Days)
Green = You hold Buy Box | Red = Competitor holds Buy Box
Content Quality Scorecard
Content completeness, quality scoring & competitive benchmarking
Market Score Comparison
Score Distribution by Market
What's Dragging Us Down?
Score Element Heatmap by Market
Content Coverage Availability
Change vs Previous Scrape (Momentum)
Product Score Details
| ASIN | Title | Brand | Platform | Total Score | Textual | Visual | Reviews | Premium | Flags | Actions |
|---|---|---|---|---|---|---|---|---|---|---|
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Fix Impact Simulator
Quick Actions
Brand Leaderboard
Brand vs Market Consistency
Brand Performance Matrix
Score Model Methodology
Total Score Formula
Total Score = (Textual ร 0.25) + (Visual ร 0.25) + (Reviews ร 0.25) + (Premium ร 0.25)
Range: 0-100% (converted from 0-1 scale)
Textual Score Components
- Description available: 30 points
- 5+ Bullet Points: 40 points
- Comprehensive title: 30 points
Visual Score Components
- 6+ Images: 50 points
- Video available: 30 points
- High-res images: 20 points
Premium Score Components
- A+ Content available: 40 points
- 5+ A+ Modules: 30 points
- Brand Story: 30 points
Data Coverage & Last Updated
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Share of Voice Analysis
Brand visibility and market presence metrics
Brand Share of Search Results (Listings %)
Top 20 Product Share (% of Listings)
Mentions Over Time
Platform Distribution by Brand
Platform Distribution by Brand (%)
Percentage of each brand's presence per platform
Ranking Distribution by Brand
Ranking Distribution by Brand (%)
Percentage of each brand's presence per ranking range
Brand Share Distribution
Brand Visibility Flow
๐ฐ Pricing Analysis
Price monitoring, elasticity analysis, and competitive pricing insights
๐ฆ Price Distribution per Platform
Boxplot showing price range, quartiles, and outliers for each platform
Price vs Position (Elasticity)
Price Index Over Time
Price Distribution by Brand
๐ Price Comparison: In-Stock vs Out-of-Stock
Comparing average prices when items are in stock vs out of stock by brand
Pricing Data Table
| ASIN | Brand | Platform | Price | MSRP | Discount % | Position | Stock | Sponsored | Date |
|---|
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๐ฆ Out-of-Stock Rate by Brand
๐ฏ Price Competition Heatmap
๐ Price vs Discount Elasticity
๐ฆ Inventory Overview
Stock levels, sales trends, and out-of-stock analysis
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Net Receipts with YoY Growth
Open Orders & Backorders
Open orders (bars) vs backorders (line)
Stock vs Sales (Daily)
Out-of-Stock Trend
ASIN-Level Inventory Details
Sorted by stock value (descending)
| ASIN | Country | Stock Units | Stock Value (โฌ) | Days of Supply | Sell-Through % | Avg Daily Sales |
|---|---|---|---|---|---|---|
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๐ Born to Run Orders
BTR offers with sell-through rates and period-over-period changes
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๐ Sell-Through:
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| ASIN | Offer Name | Accepted Qty | Submitted Qty | Sold Qty | Sold vs Prev | Sell-Through Rate | Selling End Date | Country |
|---|---|---|---|---|---|---|---|---|
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๐ฆ Operations
Purchase order trends and top requested items
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๐ Orders Trend
Requested vs Accepted quantities and costs over time
๐ Top Requested Items
Highest requested ASINs with acceptance rates and missed opportunity costs
| ASIN | Product Name | Color | Size | Requested Qty | Accepted Qty | Acceptance Rate | Requested Cost (โฌ) | Accepted Cost (โฌ) | Missed Opportunity (โฌ) | Status |
|---|---|---|---|---|---|---|---|---|---|---|
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๐ฐ B2B Pricing & Availability
Wholesale price benchmarking, distributor coverage, and stock insights across retailers
๐ช Distributor Brand Scorecard
Products per brand by distributor (Suntory & Pepsi only)
| Distributor | Type | Suntory | Pepsi | Total SKUs | % Availability | % Precio Tarifa | Avg Discount |
|---|---|---|---|---|---|---|---|
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๐ Content Quality Scorecard
Title correctness, image availability, and description completeness by distributor and source.
| Distributor | Source | Products | Title % | Image % | Description % | Total % | Complete | Partial | Incomplete |
|---|---|---|---|---|---|---|---|---|---|
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Retailer Scorecard
Category Distribution
Price Leadership Heatmap
Stock Availability
โ ๏ธ Alerts & Opportunities
| Type | Product | Retailer | Distributor | Detail |
|---|---|---|---|---|
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๐ Raw Product Data
Complete product catalog with pricing and availability by distributor
| Product ID | Title | Distributor | Retailer | Category | Price (โฌ) | Stock | Container | Size (CL) |
|---|---|---|---|---|---|---|---|---|
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